Culture, Tourism & Experiences / Explore
Culture, Tourism & Experiences / Explore
Smart Exhibits
Begin with an object and explore it through observation, storytelling, gesture, and dialogue.
01 / The Solution
A collection preserves objects and knowledge, but visitors see only a selection of its stories. The label says what the object is; it rarely says what question it answers, what it is connected to, or who could tell its story.
Smart Exhibits combine curated content, physical space, and interaction so that visitors ask questions and link objects to their context. Interactive projections, 3D reconstructions, gesture interfaces, sound, and conversational avatars are chosen to fit the content and the audience, never the other way round. Curators guide sources, interpretations, and the limits of each story; the installation is tested in place for legibility, accessibility, and visitor flow before it opens.
Delivered in galleries, on single walls or whole rooms, on totems and interactive tables, without headsets. Narrative form, duration, interfaces, languages, conservation constraints, and content maintenance are agreed with the institution.
02 / How It Works
01
Choose the focus
With curators and collection leads, identify the objects, the stories, the questions visitors actually ask, and the sources available. One strong content per station, not everything that is not in the showcases.
02
Design the encounter
Link artifacts and digital content through a clear sequence, a considered pace, and interactions that invite exploration: a projection that answers a gesture, an avatar that answers a question, a reconstruction that can be walked around.
03
Test in place
Check legibility, accessibility, visitor flow, and the quality of responses with real visitors, then refine. Four things to observe: the questions the object raises, where attention goes, how well the link between object and context is understood, how accessible the content is to different audiences.
04
Turin and Rome
At the Regional Museum of Natural Sciences in Turin, projections and avatars let visitors explore ecosystems and talk with the naturalists Michele Lessona and Alfred Russel Wallace. At the Museum of Zoology in Rome, a permanent installation co-designed with curators combines specimens, visual storytelling, 3D reconstructions, gesture interaction, and an avatar of Ettore Arrigoni degli Oddi, in Italian and English.